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Onslaught of fashion from abroad do not undermine the heritage of batik as a society to remain popular. Evidently, a number of Small and Medium Enterprises (SMEs) are still vibrant batik showcase the beauty of noble heritage. One of them, Joglo Kampoeng Batik and Art Area is located in Golden City Mall, Jalan Abdul Wahab Samin, Surabaya, East Java. In this place, as many as 38 shades of batik from East Java and some other regions such as Central Java, West Java, Bali and East Nusa Tenggara (NTT) on display. In this batik center, there are at least 90 SMEs involved in the batik exhibition. Of these, 80 percent came from East Java and the rest of Central Java, such as Banyumas, Cilacap, Solo, Sragen, Pekalongan, Bantul, Apex, and Navan. While participants from Jabar, of whom packed the participants of Bandung, Sumedang, Cirebon, and Garut. In fact, there is also a batik SMEs from Riau and Jambi. According Kampoeng Joglo Manager & Art Batik, Herminiati Erwin, the majority of the centers of batik is batik with varying price ranges, ie ranging from 200 thousand to Rp12 million. While for batik or printing, the center is only five percent of the selling batik types are priced between Rp70 thousand to 200 thousand. "We do not target a specific market segment. We only hope that, when visitors come to our stores, there is something that is purchased. So, do not go home empty-handed, "he said when met at Joglo Kampoeng Batik, Surabaya, East Java, on Friday (05/04/2012). For targets at the center of batik transactions, continued Heminiati, is expected to reach Rp 100 million per month. Use attract visitors, Joglo Kampoeng and Art Batik batik sheets exhibit a number of older aged 50 to 250 years of East Java, such as Madura and Tuban. Interestingly, the concept promoted in the center of batik is different from the existing exhibits. Here, visitors can see direct the process of batik from reliable hands that make batik-class product, and can sample the traditional cuisine made by SMEs, such as the traditional beverage sinom. "We want Joglo Kampoeng Batik and Art is not just a place to shop for batik, but also a place to learn and recreation is thick with the feel of Indonesia, "he concluded.